We are a young and dynamic company but also experieced

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Fernando Guada
Project Manager & partner

Trained in events production, image and photography with a vocation in the music industry. Before embarking on this project he has worked in business management for seven years, including two years working abroad, PR, artist management and events production. 

An expert in sensory, emotional and experiential forms of communication, Guada has worked for brands such as Ferrer Healthcare, Ikea, Mini, Fundació Catalana per a l’Sport, along with agencies such as Arena Media, Draft FCB, Ogilvy&Mather, MCI Group. He also writes articles and gives conferences for different platforms such as EIBTM, Eventodays, UPV, UAB, Infopack, EventosMagazine.                        

A believer in storytelling and creativity as a drive, he affirms that everything is possible if there’s a good idea behind it.

Lucía Gracia
CSR Manager & partner

Trained as a social worker and specialised in sensory deficiencies, Lucia translates our communication concepts into projects designed for collectives with special needs.

She reaches out to groups with sensory difficulties, allowing them to participate in the first-person, using our innovative concepts.

Lucia has strong professional links with social projects directed towards families and people affected by Down syndrome, Asperger’s syndrome, TEA among others.

Edson Zampronha
Audio Director

Distinguished composer with a PHD in music and semiotics. Edson creates compositions which unite audio exploration with the newest technologies and semiotics of the same. 

He has created works for various fields such as orchestra, ballet, sound installations and multimedia events.

The use of semiotics as a tool for composition joins his expression with the agency’s concept, to transform the audio experience into an amplified sensory spectrum.

 

Marc R. Miró
Creative Technologies / Technical Director & partner

An authentic all-rounder with in-depth experience and training across different sectors: technical production, sound, architectural and show lighting, video (mapping, edition and graphics) are included in his specialised field, along with room control equipment and video signage.

He has worked for clients such as Peter Greenaway, Danone, BMW, Cutty Sark, Asobal.

Marc combines two qualities, which are uncommon to this type of profile, besides and controlling the technical process: creativity and versatility.

Pablo Mercado
Project Manager (Mexico Office)   

BA in marketing from the CECC, university in which he actually imparts the creativity workshop for the PR students. In 2004 he began his professional career in market research in Telefónica UNEFON.

 Having worked in the marketing department of various companies, he founded in February 2012 Sensori-K, first sensorial marketing agency in Mexico. Mercado has worked for brands such as Nike, ING, Adecco, Landsteiner Laboratories, Palacio de Hierro, Saks Fifth Avenue, Unilever, Nissan.

He also writes weekly articles for Informabtl.com about neuromarketing, experiential marketing, sensory branding and emotional marketing as well as giving workshops and conferences around Mexico and other countries. Pablo is currently marketing consultant in internet radio show on ABC Marketing at idimarketing.com.mx

tziar Arriaga
Dynamic Image

Specialised in ambient visualisation and process development in real time.

Her application of live video technology, interactive installations and videomapping allow for new visual possibilities; a modern means of communicating with the spectator, that can be fully integrated with the rest of senses.

Enio Sarrias
Creative and Interactive Director      & partner

Enio lives in a constant state of generating ideas, processing his surroundings and converting this inspiration into concept and strategy; a balanced addict of creativity.

He has made film, digital and print for over a decade. Previous agencies include Mori Inc. (Tokyo), TBWA, Grey Atletico, La Fura dels Baus. He has worked for brands such as Seat, Caixa Catalunya, Greenpeace, Samsung, Nissan, Toyota.

As a natural evolution, he has separated from the traditional to look to the future for new possibilities of communication, using interactive experiences and technologies applied for creativity.

Mario Pérez
Image Director

Mario works all the process involving image and aesthetics. With a vast experience in the world of image, communication and art, he combines his vision of photography with our concept producing images with high emotional voltage.

He is also specialised in painting reproduction and photojournalism and furthermore he generates its own artistic projects.

Iker Erauzkin
Taste & Creative Catering Director

A creative chef with a difference. Iker’s idea of cuisine works in perfect harmony with our concept. Food is not only for eating but to combine with all of the senses, converting catering into a complete sensory experience.

Together with cuisine and the stimulation of the senses, synchronised, with the elements of service, and even the ways of service, we conceptualise the catering to reinforce a unique concept and objective for each project.