Our nose is the only sensory receptor that is directly connected to our brain,
to the limbic system where we process our emotions and memory, as well as attention,
motivation, personality, and behaviour.
Stimulation throught the smell is a relatively new marketing tool, but with obvious potential. Using scents can be very interesting way to identify a product, brand or company, communication in an advertising campaign and/or to impulse emotional buying decission in stores.
The application of aromas in the marketing stirs emotions and deepens experiences.
Olfactory marketing is an ingredient of our overall concept of sensorial marketing. And there are many ways to stimulate nose and brain.
Scenting spaces: POS, events, company office…
We have equipment for all types and sizes of spaces and a huge catalogue of scents.