THE BRIDGE OF PERCEPTION
If we perceive the world through our 5 senses, why we don't communicate for them 5?
Our senses are the way to gather information of the things surrounding us. They don't stop, they're always working; if you don't decide to send a message throught them, still a message they're getting and it's out of your control.
The stimuli that we receive, generate emotions that we feel. Those emotions are personal, your own.
Our experiences are generated because we had that information and we felt an emotion, sensing and felling: what your brand decides to tell them.